AARP & Ad Council
“Pretirement” is the decade before retirement, when there’s still time to prepare. AARP launched their new word and website to show people that planning for retirement isn’t as daunting as they might think. So, in collaboration with the Oscar-nominated and Emmy-winning team at Legacy Effects, we were able to bring that retirement fear to life in the form of a big monster that looks scary, but is actually a sweetheart.
BTS of the build:
CW: Alec Samuelson
AD: Din Terpuni
ECD: Paulo Junger
ECD: Jason Ashlock
Monster: John Farley
Agency: adam&eveDDB